Unveiling New Products, COVID-style
ADAIRSVILLE, Ga. – LG Hausys introduced new colors to its Viatera quartz collections last month – and, like almost everything else in 2020, it was anything but business-as-usual.
From Nov. 9-20, customers toured the company’s manufacturing facility, located 60 miles northwest of Atlanta, and viewed five new styles available early next year. All of the visits were coordinated in small groups to promote social distancing, and included CDC-recommended safety precautions including face masks and temperature check
Feedback from our customers is the most critical piece of the puzzle when we’re developing new designs, ensuring we’re best serving the needs of the consumer,” said Jim Rogers, vice president of LG Hausys America, Surfaces Business. “They have a pulse on the most forthcoming designs, and they help us fine-tune what’s coming out of our factories.
Customers had the opportunity to hear more about the inspiration behind the new colors in a presentation by LG Hausys Design Director Taewoo Kim. They also were able to speak to LG Hausys team members from around the country about current trends in the market and ideal applications of the new styles.
“A lot of our colors are drawn from both nature and the man-made environment around us,” said LG Hausys Builder Market & Southeast Region Sales Director Kevin Geiser. “Each of these collections offers something a little different that nobody else has – the trend of warm, cooler tones and incorporating yellow, gold and beige into white allows each to pair easily with other cooler-toned products. It makes a big impact, especially if a consumer is looking to make a bolder statement with an accent surface.”
“We were very excited to be able to see and experience the beautiful new colors in person,” said Tim Towhig, owner/vice president of Quest Interiors in Wisconsin. “Some are more understated, while some are colors and finishes that you don’t see every day.”
Customers also toured the company’s on-site HI-MACS facility, which manufactures solid surface solutions for residential and commercial applications, for a first look at the recently launched Wood Collection.
“By taking the appropriate safety measures, we were glad to be able to continue the tradition of providing our customers insight into the manufacturing process so they could see and understand the craftsmanship that goes into creating our Viatera quartz and HI-MACS solid surface offerings,” Rogers said.
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