U.S. Tile Demand to Top $6 Billion in 2020

CLEVELAND – The U.S. demand for decorative tile will increase annually to 3.1 billion ft² in 2020, with a total $6.1 billion value, according to an industry research firm.

Growth in building construction expenditures will drive advances, with strong increases in housing completions and continued interest in kitchen and bathroom renovation projects, noted Decorative Tile, a new study from The Freedonia Group.

Porcelain tile is expected to register the fastest growth in area demand terms through 2020, according to the study. The rise in popularity of thin porcelain tile (TPT) will especially bolster demand. TPT’s larger size and light weight, as well as performance attributes including resistance to scratches and cracking, make it a popular choice in both residential and commercial markets.

Ceramic tile will continue to account for by far the largest share of decorative tile demand. However, ceramic tile will continue to lose market share going forward to higher value alternatives such as porcelain and stone tile, which are perceived to have superior aesthetic and performance properties.

Flooring is the predominant application for decorative tile, and demand is expected to grow faster than any other application through 2020. In the residential market, gains will be boosted by consumer interest in tile flooring in kitchens, bathrooms, dining rooms, and foyers, both in new housing and in renovation projects.

Decorative tile flooring also appeals to construction professionals and building managers in the nonresidential market because of its durability, low maintenance requirements, and slip-resistance.

For further details, contact the Freedonia Group at www.freedoniagroup.com.

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