TISE 2015 Runs Strong in Vegas
IRVING, Texas – The western edition of The International Surface Event (TISE) this year showed a strong presence in Las Vegas last month, with an uptick in architects and designers.
TISE presenter/owner Informa Exhibitions U.S. noted today that attendance at this year’s SURFACES | StonExpo/Marmomacc Americas | TileExpo on Jan. 20-23 experienced attendance comparable to the 2014 edition, with exhibitors and attendees from more than 80 countries.
This year’s TISE West also benefited from the second annual Design & Construction Week™ in Las Vegas, with an estimated 125,000 housing-industry professionals cross-attending TISE, the International Builders’ Show (IBS), Kitchen & Bath Industry Show (KBIS), International Window Coverings Expo (IWCE) and Las Vegas Market.
“By including The International Surface Event as part of Design & Construction Week, we saw an uptick in not only attendance, but breadth of attendees, said Lindsey-Ann Waldrep, Crossville vice president of marketing. “The number of kitchen and bath designers coming to our booth exceeded expectations.
“As the housing community continues to expand, TISE gives us exposure not just to retailers and contractors, but the design community and brings the Crossville brand to all stakeholders in the residential market.”
The Vegas supershow experience helped fuel an increased number of architects and designers at TISE West; the audience segment accounted for nearly 7% of all registrants.
“The International Surface Event 2015 was one of the strongest in recent history,” said Dana Teague, Informa Exhibitions U.S. vice president. “The synergy from having five shows taking place the same week provided substantial new business opportunities for both exhibitors and attendees.”
At TISE West 2015, 707 exhibiting companies showcased products and services on two floors of the Mandalay Bay Convention Center, covering approximately 350,000 ft². About 22% of the exhibiting companies were new participants to the show.
Attendance at the TISE 2015 education program experienced a significant double-digit increase, with more than 25% of the total audience registering for sessions offered during the show.
“We constantly re-evaluate our education program in order to deliver the most relevant topics facing our industry,” stated Jennifer Hughes, TISE education manager. “We were extremely pleased to see so many attendees make education a priority in 2015. We feel it will only continue to grow.”
The call for speaker presentations for The International Surface Event 2016 will open on Feb. 16. Submissions are due by March 13. Visit here for more information.
TISE West will return next year on Jan. 20-22 at the Mandalay Bay Convention Center, again as part of Design & Construction Week.
“The momentum is already building for TISE 2016,” said Amie Gilmore, TISE director. “Nearly 80% of the show floor for the (January) 2016 event is already sold.”
“Overall, we’re very pleased with the outcome of the 2015 event,” added Teague. “We enacted new strategies and marketing programs, brought new features to the show floor, added numerous education opportunities and established a great partnership between TISE and the Design & Construction Week events.
“Plans are already formulating to make 2016 bigger and better.”
For information on exhibiting or attending The International Surface Event 2016, visit www.TISEwest.com or info@TISEwest.com, or call 800.547.3477
