Cosentino 100 Gathers Top North American Customers
PUERTO VALLARTA, Mexico – While the official name of the annual customer convention is Cosentino 100, the Spanish surfaces company went over the century mark in attendees this year.
Cosentino Group gathered 340 people here – its biggest crowd ever — from 126 North American customers and fabrication companies from Jan. 31-Feb. 4.
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This year’s theme was “Breakthrough”, an initiative challenging conference attendees to go further than ever before.
In addition to presenting the main strategies for Cosentino in 2017, the conference also served as the perfect platform to showcase the brand’s latest product innovations—such as the Silestone Eternal Collection and new colors for Dekton—which have already been well received at recent trade shows in Orlando, Toronto and Las Vegas.
The event also celebrated Cosentino as the 2016 recipient of Home Depot’s Supplier of the Year Award. And, the first day included a presentation of Silestone’s new advertising campaign, “Tops on Top,” endorsed by American supermodel and entrepreneur Cindy Crawford.
Also in attendance were representatives from the top professional associations such as the American Society of Interior Design (ASID), the Marble Institute of America (MIA), the National Association of the Remodeling Industry (NARI), the National Kitchen and Bath Association (NKBA) and the National Association of Home Constructors (NAHC).
Each association conducted seminars during the convention, discussing their upcoming initiatives and presenting the very latest market studies. Fourteen different machinery and tools suppliers for the stone sector also presented their latest innovations.
On behalf of the company, Francisco Martinez-Cosentino, Cosentino Group’s president, thanked all attendees for contributing to the year-over-year growth of Cosentino in North America.
“We are committed to differentiation as a competitive strategy—differentiation in the quality and innovation of our products,” he said. “This year we are introducing major new developments for Silestone, such as the Eternal Series, an award winner at the IDS Fair in Toronto, N-Boost Technology, and the Suede finish, which will give our brand great potential to continue increasing sales.”
Cosentino Group currently has the largest sales and distribution network achieved by a Spanish industrial company in North America. Its present network currently consists of over forty “Cosentino Centers,” two “Cosentino City Centers” or showrooms, and two distribution hubs.
North America is a key market for the company, currently representing 55% of the group’s total sales.
The Cosentino Group currently distributes its products and brands in more than 80 countries, from its headquarters in Cantoria, Spain. Currently Cosentino is present in 32 countries, with its own assets in 27 of them.
The group has seven factories (six in Almería (Spain and one in Brazil), one intelligent logistic platform in Spain, and more than 120 commercial and business units throughout the world. More than 90% of Cosentino Group’s financial turnover comes from international markets.
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