Schramm Joins LATICRETE SUPERCAP as Marketing Director

BETHANY, Conn. – LATICRETE® SUPERCAP® hires Clint Schramm as the director of marketing for the manufacturer of premium self-leveling underlayment products.

Clint SchrammIn his new role, Schramm will work closely with the LATICRETE marketing team to grow the SUPERCAP brand and business via direct development and management of creative marketing services on local, national and international levels.

Schramm brings decades of experience in the commercial-flooring industry to LATICRETE SUPERCAP, including work as vice president of marketing at Intertech Commercial Flooring in Austin, Texas.

The LATICRETE® SUPERCAP® System combines LEED contributing, GREENGUARD certified, low alkali, self-leveling cement-based technology with a computer controlled mobile blending unit and pump truck, allowing precise pours in multi-story environments.

“Clint has over 30 years of experience and relationships in the commercial flooring industry perfect to help communicate the unique advantages the SUPERCAP system has to offer,” says SUPERCAP President Douglas Metchick, “He’s got the marketing savvy to differentiate this innovative system and show the industry why they’ll never go back to traditional methods of buying and installing self-leveling underlayment.

“He will be a tremendous asset for LATICRETE.”

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