Savi Freitas New LATICRETE South America Regional Manager
BETHANY, Conn. – LATICRETE International Inc. hires Jesler Savi Freitas, a former ceramics plant manager with more than two decades of industry experience, as Regional Manager, SouthAmerica.
Savi Freitas is charged with maintaining existing customer relationships and identifying new opportunities to increase sales of LATICRETE products and solutions across South America. He’ll report to Rivaldo Tiscoski, LATICRETE regional director of Latin America and the Caribbean.
“Jesler’s long history in, and deep understanding of, the South American ceramic tile and installation system business will benefit LATICRETE greatly,” Tiscoski said.
With degrees in chemical engineering, business management and quality management, Savi Freitas comes to LATICRETE with more than 20 years of industry experience.He previously held the position of Plant Manager with Eliane Argamassas. a joint venture between LATICRETE International and Eliane Ceramics of Brazil that was sold in 2007.
“Having worked for Eliane Argamassas,he is well-versed in the value of LATICRETE products and is a welcome addition to our international team,” Tiscoski added.
Savi Freitas lives in Mogi Mirim, Brazil.
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry, including a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System.
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