Randy Crowder Joins NTCA Staff

JACKSON, Miss. – Randy Crowder is the new Membership and Five-Star Sales Director for the National Tile Contractors Association (NTCA)

Crowder brings nearly three decades of experience in the tile industry to his new position. Prio to joining NTCA, Crowder served in various roles with Dal-Tile for more than 13 years, culminating in his position as general sales manager for the Mid-South region. 

His background in contractor and dealer sales, combined with his experience in distribution and manufacturing, positions him to drive growth and engagement within NTCA’s membership.

In his new role, Crowder will be based in Nashville, where he will work with tile manufacturers and distributors to expand NTCA’s membership. He will work in tandem with Becky Serbin, who oversees the administration and accreditation process of the Five-Star Program, as well as Assistant Executive Director Jim Olson and Membership Coordinator Tricia Moss on new membership recruitment and retention. 

Bart Bettiga, NTCA executive director, said Crowder has a proven track record of success and NTCA is thrilled to have him join the organization, while Crowder said he was excited about his new position. 

“Together with the NTCA team, I am confident we will make a significant impact in the tile industry,” he said.