Quartzite to Highlight Brazil KBIS Booth
LAS VEGAS — A sample of Brazil’s natural-stone riches will be on display at KBIS 2024, on Feb. 27-29 in Las Vegas.
Located in the South Hall at booth #SL6015, the space will feature a specially reserved area for the exhibition of 16 materials in cube format. The layout was planned to provide visitors with a sensory and dynamic experience with natural stones, encouraging the appreciation and understanding of their unique characteristics.
Brazil’s participation will occur through “It’s Natural – Brazilian Natural Stone,” an export incentive program developed by the Brazilian Center of Natural Stones Exports (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
Granite, quartzite, marble, and slate are among the main types of natural stone found in the country. All are renowned for their exceptional resistance to heat, fire, scratches, and weathering.
“Quartzite is currently one of the most globally demanded stones,” says Tales Machado, president of Centrorochas. “The recent change is the result of technological advancement in the sector, enabling more uniform surfaces, precise cuts, and sophisticated finishes.”
He also highlighted that quartzite will be the centerpiece of the Brazilian booth at KBIS. Designed by the Uruguayan design firm LA AGENCIA, the space will showcase floor and wall coverings in Mont Blanc quartzite, artwork crafted in Sauipe, and Baccarat quartzite, as well as furniture sculpted in Green Pantanal.
“The use of natural stones has been evolving over the years, following trends and technological innovations, bringing new options for patterns, cuts and distinctive finishes every day,” says Machado. “That’s what we’ll show.”
LA AGENCIA’s design director, Sebastian Rial, says the selection of materials represented an exciting challenge and at the same time, an immersion into Brazil’s geological diversity.
“It’s Natural – Brazilian Natural Stone” is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic actions, including promotion, image strengthening and sectional development in the global market.
