OHM, CaraGreen Will Partner on Products
RALEIGH, N.C. & MONROE, N.J. – CaraGreen Healthy Materials and OHM International announce a joint sales and marketing partnership.
Monroe-based OHM will leverage its distribution infrastructure and brick and mortar locations and showrooms throughout the East Coast, while Raliegh-based CaraGreen’s strong virtual and online presence, as well as their showrooms and warehouses throughout the East Coast.
OHM’s extensive relationships in the Kitchen and bath space and CaraGreen’s focus on securing architect and designer specifications will create a unique opportunity for both partners to leverage their strengths for select brands within their portfolios.
“The commercial architect and design space has always been an opportunity for us to expand OHM brands’ reach.,” said Saket Hans, COO at OHM. “The opportunity to partner with CaraGreen has given us a direct path to do that by leveraging their experience and reach in that market segment.
“Coupled with our longstanding relationships throughout the East Coast, we think this partnership will allow our manufacturers to access both the residential and commercial markets quickly and effectively.”
Brands that OHM offers that will now be promoted by CaraGreen to the Architect and Ddsigner Community include Geoluxe Pyrolithic Stone, Enigma Surfaces and Diresco Bio-UV Quartz.
In turn, OHM will be promoting several of CaraGreen’s sustainable brand portfolios to the residential market, including Durat Solid Surface, PaperStone, GEOS Recycled Glass Surfaces and elementAl surfaces.
“We are always looking for opportunities to increase awareness and reach of our healthy surfacing products,” said Jessica McNaughton, CaraGreen president. “OHM’s extensive reach within the kitchen and bath space provides us an immediate path to the consumer that we would not have with our heavy focus on architects and designers.
“The addition of the sustainable brands Diresco, Geoluxe and Enigma, each with a unique environmental story, will complement our current offering and provide even more options for our customers to choose from.”
CaraGreen LLC distributes eco-friendly products as healthier alternatives to conventional building materials. CaraGreen matches the needs of architects, designers and builders, identifying and supplying beautiful and technically advanced products that help mitigate adverse effects on people and the environment. Projects range from residential kitchens to corporate environments and hospitality.
Established in 1987, OHM International Inc. is an importer and wholesaler of high-quality natural stone products. With showrooms across the East Coast, OHM specializes in providing an exceptional variety of granite, marble, limestone, travertine, slate, onyx and quartzite to nationwide and beyond.
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