Caesarstone Adds Two Global-level Executives

MP MENASHE, Israel — Caesarstone Ltd. announced the addition of two new members of its global management team on Monday.

EfrimaRinat Efrima will be the new global chief marketing officer and managing director for Israel, effective July 1. Suzie Roth will take the job as chief information officer on June 1.

Efrima has 20 years of extensive leadership, operational, and marketing experience with global standards in delivering strategy, innovation, best-in-class brand activation, and digital acceleration. She moves to Caesarstone from Kimberly-Clark Corp. following nine years in three progressive roles, culminating in Business Sector Leader for Europe, Middle East, and Africa (EMEA).

At Caesarstone, Efrima will be responsible for building and implementing a long-term business and marketing strategy to enable accelerated growth for the organization. She will alsol manage the Company’s business in Israel.

“I am delighted to join Caesarstone at this exciting time in the company’s evolution,” Efrima said. “I look forward to leading a dynamic, innovative, consumer-centric strategy that will drive sustainable growth.”

RothRoth has over two decades of experience in information technology with global companies such as Intel, Kodak, and Amdocs. Immediately prior to joining Caesarstone, she held the head of global business application position at Netafim. At Caesarstone, Ms. Roth will oversee the Company’s ongoing digital transformation including retail and sales technologies, information security, global infrastructure, legacy systems and new additions.

“I am thrilled to join Caesarstone. I look forward to further empowering the management, bringing new technology-driven approaches and an improved digital experience for our customers, business partners, and employees,” Roth said.

“The appointments are a natural extension of our ongoing efforts to stimulate further growth in key markets,” said Yuval Dagim, Caesarstone CEO. “By adding some of the best talent to lead our efforts, we believe we will be well-positioned to effectively address the opportunities we see in our markets.

“Rinat and Suzie both have proven abilities that will contribute significantly to executing our strategy and objectives. I welcome them both to the management team and look forward to further building Caesarstone’s global market reach.”

Caesarstone trades on the NASDAQ exchange under the symbol CSTE,

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