Caesarstone Appoints North America Chief

MP MENASHE, Israel — Quartz-surface manufacturer Caesarstone Ltd. appoints Ken Williams as the company’s new President of North America.

Williams, previously president of Caesarstone Canada, will immediately take over the newly created region combining the company’s U.S. and Canadian operations.

The North America operation will be headquartered at the company’s existing office in Charlotte, N.C.

Williams joined the Israeli manufacturer in 2016 to head its Canadian operations. During his tenure in Canada, the Company grew sales in this region by more than 30%, while introducing numerous operational enhancements that have improved Caesarstone’s position in the region.

Prior to joining Caesarstone, Williams served as executive Vice president of sales and marketing of Masco Cabinetry, a division of Masco, a where he grew sales to over $1 billion with full P&L responsibility for all business in North America and international markets. He achieved a strong career trajectory during his 17 years at Masco, assuming increasing levels of leadership roles across numerous business units.

Prior to Masco, from 1991 to 2000, Mr. Williams served as Director of Sales and Business Development at NHB Industries Limited, a cabinet manufacturer subsequently acquired by Fortune Brands. His earlier career includes management and finance positions at The Redhill Company and Thorne Riddell Consulting Group.

“As part of our evolving strategic initiatives, I am happy to promote Ken to lead our newly created North American region, and proud of the deep bench of talent within our organization,”said Yuval Dagim, Caesarstone CEO. “Ken has shown remarkable ability in the management of our Canadian business, assembling a strong team and driving impressive results during his tenure with us.”

“Our U.S. and Canada teams have worked closely together for many years. Combining regional leadership into one role will allow us to more efficiently streamline certain functions, bring products to market faster and achieve cost savings over time. I view Ken as a great fit for the role, given his success at Caesarstone and significant experience across the continent, which provide him with solid footing to execute our growth objectives in North America.”

“I am excited to expand my leadership role at Caesarstone and I look forward to effecting significant improvements in our North American selling efforts by further capitalizing on our global operating platform, powerful brand and innovative products to seize on the great market opportunity,” Williams said.

Caesarstone is traded on NASDAQ under the CSTE symbol.