New Look, New New Strategies at Stonepeak

CHICAGO — Stonepeak Ceramics offers a new look and a major investment in the U.S. market as it turns 20.

The U.S. operation of Italy’s Iris Ceramica Group begins 2024 with a transformed logo, which the company notes is “a symbol embodying the company’s evolution and its deeply rooted values of sustainability and innovation.

“The captivating logo reflects a seamless fusion of visionary and artistry, encapsulating Stonepeak’s pivotal role at the forefront of the industry.”

Stonepeak says it will also “introduce progressive merchandising strategies that align harmoniously with the brand’s revitalized identity.”

The logo change comes as the company announces a new concentration of sales managers in five major U.S. regions, led by Federico Gasperetti, Stonepeak vice president of distributor sales.

“We are confident that we can better address our clients’ needs with this new regional sales approach offering quicker response times, enhanced communication, and a seamless experience from inquiry to delivery,” saysGasperetti.

The changes follow an array of strategic investments by Stonepeak in the United Staes including a multi-phase manufacturing upgrade at its Crossville, Tenn., plant, including a new state-of-the-art polishing line and 12-bar digital printing machine.

The company also plans “an industry-reformative breakthrough to be revealed later this year.”

Hector Narvaez, Stonepeak executive vice president, says that “these changes and investments are a testament to that dedication and keep raising the bar of quality and reliability of porcelain manufacturers, firmly solidifying Stonepeak’s prominent position as an industry leader, aligning with our core values.

“Our passion for our customers and sustainable innovation extends to every aspect of our operations and sets us apart in the industry.”