New Look for Construction Resources
ATLANTA– The Construction Resources corporate family of design and construction supply businesses gets a new identity this month.
The company gets a new logo, positioning, and website, along with a tagline of “Your Project. Done Right” for commitment to building trusted partnerships with homeowners, as well as design and building professionals.
Last fall, the company announced its plan to further integrate all of its independently operated entities. Known for its design expertise, service and heritage, the company will leverage its new brand strategy to build upon existing brand recognition and provide distinct benefits to each of its three customer segments – residential, commercial and multi-family.
“Our new brand strategy reflects our dynamic growth in recent years,” said Mitch Hires, Construction Resources CEO. “Our continued expansion and vision for being a highly integrated company will help us offer our clients a more comprehensive portfolio of products for their project needs, regardless of the location they choose to shop.
“We have been working towards branding and integration for the past 18 months and are thrilled to implement these initiatives,” added Hires. “Our new brand identity enables us to distinguish ourselves within the highly competitive kitchen and bath industry. The new Construction Resources website allows all of our residential, multi-family and commercial customers to browse available products and resources through our integrated network of companies across the Southeast.”
Construction Resources currently offers over 60 nationally-recognized brands across 10 product categories and is making strides towards expanding its full product offering and services to all of its various locations across Georgia, Florida, Alabama, South Carolina and North Carolina.
The plans for integration will gradually introduce countertops, appliances, lighting, flooring and more throughout its 29 locations. This strategy will help bring to life Construction Resources’ vision of being a one-stop turnkey solution for the construction industry.
The company includes established brands such as Colonial Lighting, Sewell Appliance, Builder Specialties, CR Home, CR Home of Alabama, Atlanta Glass & Mirror, Atlanta Marble Manufacturing, Atlanta Kitchen, Builders Floor Covering & Tile, Florida Bath and Surfaces, ARD Distributors, and National Stoneworks.
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