New Focus for Marmomac 2024

VERONA, Italy – Marmomac introduces “Stone Takes the Stage” as its new advertising logo for the 2024 edition of Veronafiere, the world’s largest natural stone fair, on Sept. 24-27.

The new image of Marmomac will be used for all marketing materials and communication tools that will promote the 2024 show.

The design, by Verona-based agency Makai, focuses on the multifunctional space of Veronafiere, with its product, technology and creativity, and the resulting unique exhibition experience of business, culture, and education.

The new campaign places natural stone at the center as the protagonist and source of inspiration to create original and innovative application solutions in art, architecture, and design.

Imagery focuses on imposing monoliths, perfectly integrated into a system of voids and solids that animate the entire scene. Balance, fullness, and stability are emphasized by the passage of magenta, the institutional color of Veronafiere.

Marmomac is the leading international fair dedicated to all sectors of the stone industry, from raw materials to artistic and design artifacts, including machinery, tools, and technologies. The 2023 edition saw 51,000 visitors and 1,507 companies exhibiting, with more than two-thirds coming from 54 foreign counties.