New Brand ID for Majestic Kitchen & Bath Creations
RALEIGH, N.C. — Majestic Kitchen & Bath Creations Inc. now sports a new look and emphasis for its brand.
The company’s new logo and “Delivering Certainty” tagline emphasize the company’s core values, standard of assurance, investment in automation and modern technologies, and commitment to sustainability.
The new logo, with a contemporary structured font , reflects the company’s evolution into modern automated-led manufacturing; the gradient of blue-green colors and minimalist look relate to natural resources, and reflect a commitment to sustainability.
“Delivering Certainty” embraces the company’s core values of team, ownership, partnership, optimization, reputation and growth, and its assurance to produce and install quality products on-time, and right the first time.
“Majestic has evolved and grown considerably since our founding in 1990 and we required a refreshed brand identity to align with our evolution, core values and future direction to be the most professional trade partner in the building industry,” said Scott A. Byers, Majestic president/CEO. “Our new logo reflects a modern look-and-feel, and our ‘Delivering Certainty’ tagline conveys the standard of assurance that we promise our clients.”
Majestic retained Chapel Hill-based Leach Advisors, a strategic marketing and branding consultancy, to create its new brand identity, tagline and brand standards. Leach Advisors and Majestic collaborated over a six-month period to define the tenets of Majestic’s evolution strategy, unique value proposition, and competitive distinction for this rebranding project.
During 2021, Majestic will integrate its new branding in stages across all of its marketing assets, vehicle fleet and at its client service centers.
Headquartered in Youngsville, N.C., and supported by a team of 250+ professionals, Majestic specializes in creating distinctive and cost-effective solutions for the industry’s top national residential builders and general contractors. Majestic’s 30+ years of experience is backed by its accreditation from the Natural Stone Institute and Artisan Group membership.
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