Marmomac Draws 50,000+ to Verona
VERONA, Italy – The 58th edition of the Marmomac stone event drew more than 50,000 attendees here during four days in late September.
Two-thirds of the trade show’s attendance came from outside Italy, with accreditation spread across 140 country globally.
The event also drew 1,485 exhibiting companies from 55 countries, with vendors occupying 74,000 m² (796,528 ft²) in all 12 show halls and four outside areas of the Veronafiere complex.
The exhibition, in terms of attendance by international operators, proved to be a litmus test for trends on the main destination markets for Made in Italy natural stone and technology.
“Marmomac is the absolute landmark for the entire global natural stone industry,” said Maurizio Danese, Veronafiere managing director, “and, as such, also reflects changes in economic and geopolitical tensions.”
Danese noted that, with international attendance, the top five countries of origin showed mixed results. Germany and France showed a downturn from 2022, Spain and the United States indicated “consolidation,” and India increased its number by 10%.
The international character of the show also came through with by two initiatives presented during the event.
“During Marmomac, we signed the renewal until 2029 of the framework agreement between Veronafiere and Confindustria Marmomacchine for joint international promotion of the Made in Italy natural stone system,” said Adolfo Rebughini, Veronafiere CEO. “This is joined by the launch of Marmomac Brazil, a new trade fair platform that will make its début in São Paulo in 2025 to consolidate our positioning in the Americas.
“These two initiatives are part of a long-term vision designed to expand penetration by Italian and international companies into strategic markets.”
In addition to its central role for business, Marmomac also offered discussion and training focusing on the culture and new languages associated with stone materials, including special exhibitions and more than 40 conferences and workshops.
Marmomac 2024 also highlighted female entrepreneurship in the natural stone sector with the award by the National Women of Marble Association and the Masters of Stone ceremony – which for the first time made awards to four women.
“The 58th show,” commented Federico Bricolo, Veronafiere president, “highlights the leading role of Marmomac as a model of internationality and innovation.
“Such success is the outcome of strong collaboration with Confindustria Marmomacchine, the ITA Trade Agency, the MAECI and MIMIT Government Ministries, trade associations and institutions in the local area.”
The next edition of Marmomac is scheduled for Sept. 23-26, 2025 in Verona.
