LX Hausys Takes The Field in Atlanta

ATLANTA – When LX Hausys America introduced new quartz and solid-surface designs in May, its goal was to really score with customers – by scheduling a special event for more than 250 guests at Mercedes-Benz Stadium.

Highlighting the event was the debut of Taj Duna a VIATERA Quartzite Collection color inspired by the elegance of the Taj Mahal, and Cloud Ridge, an enhanced VIATERA Suprema Collection color inspired by the serenity of cloud-covered mountain landscapes.

Cloud Ridge is made in the United States, and both new products feature NeoQ™ technology, LX Hausys’ low-silica innovation that uses up to 90% recycled materials.

The company also introduced two new solid surface colors to its HIMACS line.

In addition to viewing large-format slabs of the new VIATERA quartz colors, fabricators and designers attending what was billed as a Stadium Showcase had the opportunity to explore other LX Hausys products.

The event opened with remarks from LX Hausys America President S.K. Lee, and a message from former Atlanta Falcons player Derek Rackley. Guests also heard a hospitality trend report from Martha Wakelin, creative director at the company.

International Surface Fabricators Association President Marissa Bankert provided an industry update, and attendees participated in a CEU presentation on color theory.

Following lunch, attendees also had the opportunity to take part in a VIP tour of the stadium, which opened in downtown Atlanta in 2017. Mercedes-Benz Stadium was the first professional sports stadium in North America to receive LEED Platinum certification.

LX Hausys America officials hope to host Stadium Showcase events in other markets in the future.