LATICRETE Taps Fulkerson for SUPERCAP

BETHANY, Conn. – Brad Fulkerson is now managing director for LATICRETE® SUPERCAP® LLC.

Brad FulkersonFulkerson recently served as president/CEO of Avalon Flooring LLC, a floor-covering installation firm working primarily with general contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

He’ll take a leading role with SUPERCAP, a LEED-qualifing, low alkali, self-leveling cement-based technology installed using a patented computer-controlled mobile blending unit. Fulkerson stated that one of his many goals is to, “ultimately build the brand to such a degree, that it becomes the Kleenex® of commercial flooring.

“I’m excited about the challenges offered by LATICRETE SUPERCAP,” Fulkerson stated. “Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we’re marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection.”

Fulkerson holds a B.S. in Engineering and an MBA, both from the University of Michigan.

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