LATICRETE Promotes Ard

Chris ArdBETHANY, Conn. — LATICRETE International Inc. moves Chris Ard to technical sales representative for its Specialty Products Division (SPD).

In 2007, Ard joined LATICRETE as a contractor sales representative covering the southeast United States in the the Gulf of Mexico region. During that time, art demonstrated exemplary sales efforts supporting both contractors and distributors in that area, and was a major contributor to the success of the firm’s Texas Region.

“In his new position, Chris will cover a much larger territory including Texas, Louisiana, Arkansas, Oklahoma, Missouri, Kansas, Colorado and Nebraska,” said John Striednig, CSI, CCPR, CCTS and Specialty Products Division director. “As a technical sales representative, he will promote the full SPD offering and service distributors, contractors and architects in this important geography.”

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