LATICRETE Launches E-Learning Program
BETHANY, Conn. – LATICRETE International announces the opening of LATICRETE UNIVERSITY, a convenient, online set of training materials.
Click image to enlargeBased on the company’s award-winning Profit Through Knowledge (PTK) technical seminars, the e-learning program presents training videos and tests online. Lessons are developed specifically for distributors, dealers, installers and other professionals interested in vital industry and product information.
The program can be accessed at www.brainshark.com/laticrete. New users will need to register by completing a simple form to gain access.
“Effective and proven training is necessary for any company or individual in our industry interested in learning about new products, modern technology, and best practices,” said Art Mintie, LATICRETE director of technical services Art Mintie. “Through LATICRETE University, we have made our PTK seminars available to anyone looking stay ahead of the curve.”
LATICRETE UNIVERSITY segments include tutorial videos followed by a short test that measures the participant’s knowledge retention. Upon the successful completion of a segment, participants can print a certificate or have it emailed to them. Each training segment is based on PTK technical seminars hosted at the LATICRETE headquarters in Bethany.
“We’ve been looking at a way to provide an online version of our training program for the last seven years, but the technology did not exist in an affordable and easy-to-use manner,” said Associate Technical Services Manager Steven Rampino. “Now we have a system that can deliver our program effectively. This is the future of training.”
LATICRETE recently received top marks for service, support, training and product performance from a 2013 CLEAReport on Tile and Stone Installation Contractor Market Survey. The report was conducted by the Clear Seas Research market-research firm. LATICRETE finished tied for first place among the six manufacturers named in the report for their training programs.
LATICRETE University segments cover LATICRETE products and important industry topics. Industry-specific topics include lessons on “Understanding Deflection” and “Re-grouting Commercial Kitchens.” Product-specific topics include lessons on the “HYDROBAN® Liquid Waterproofing Membrane” and “LATASILTM Sealant.”
The demand for LATICRETE training has grown tremendously over the past few years as has the need for an online option. And, while the program has grown in popularity, customers have requested an alternative to in-person training. Through LATICRETE University, participants can learn about new products and industry standards without the delay of waiting for a scheduled event or a representative visit.
LATICRETE recently received top marks for service, support, training and product performance from a 2013 CLEAReport on Tile and Stone Installation Contractor Market Survey. The report was conducted by the Clear Seas Research market-research firm. LATICRETE finished tied for first place among the six manufacturers named in the report for their training programs.
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