LATICRETE Introduces New Tagline
BETHANY, Conn. – There’s a bit of new identity at LATICRETE International Inc.
The supplier/manufacturer now offer a new corporate tagline of “Globally Proven Construction Solutions” to represent the company’s focus now and in the future.
Click photo to enlarge“The main driver behind this change,” says Sean Boyle, LATICRETE director of marketing and product management, “is the fact that we now offer many construction-related solutions for more than just tile and stone installations.”
The new theme comes from the company’s expansion to offering products in 80 countries worldwide – and, according to CEO/Chairman David A. Rothberg, listening closely to customers in every one of them.
“Our customers, who consist of installation professionals, architects and building owners/developers, believe in us,” he says. “They respect our products, service and ethics. Conversely, they know we care about them.
“Because of all this, we continue to hear requests for even more technical solutions. That’s why in the last few years we’ve added new divisions offering specialized products and cutting-edge solutions.”
In March 2011, LATICRETE acquired DRYTEK® Flooring Solutions LLC, a leading industry supplier of self-leveling cements, decorative concrete toppings, and related products and systems. In July of last year, LATICRETE acquired SUPERCAP (forming the joint venture LATICRETE SUPERCAP LLC), where applicators use a pump truck to blend and deliver underlayment systems to the jobsite.
Earlier this year, the company introduced innovative shower products with LATICRETE® Hydro Ban Pre-Sloped Shower Pans, Pre-Formed Seats, Pre-Formed Niches, as well as Linear and Square Drains.
“This overall process includes the critical related components and invaluable warranties.” says Rothberg. “This has been, and will always be, our solutions approach.”
“We have many new and exciting initiatives on the drawing board right now,” Boyle says. ““We will be bringing to market well-researched, highly technical products that offer solutions in not only our core business – tile and stone installation – but to other areas of construction as well.
“We have an ironclad commitment to customers promising to deliver innovative products which increase their productivity and profitability. Just as importantly, we have a commitment not only to our planet but the users of our products, and thus will continue to manufacture the most environmentally safe products”
“We will continue delivering not only the products, but the tools, the methods and the know-how for the installer or architect to successfully use or specify for the complete installation,” Rothberg adds.
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