LATICRETE in SpecAgent Program

BETHANY, Conn. — LATICRETE International Inc. is now participating in the SpecAgent program from MasterSpec, the officially sponsored specification source of the American Institute of Architects.

SpecAgent is a valuable resource for architects and spec writers as well as building-product manufacturers. SpecAgent is docked next to the specifier’s computer and connects to ARCOM through the Internet, simplifying the process of finding, evaluating and incorporating detailed information provided from building-product manufacturers into project specifications.

LATICRETE is the only tile-industry company in SpecAgent, said David Meyers, CCPR/CCTS/LEED AP, and LATICRETE national key account specialist. “This unique online service continually updates our products in the traditional version of MasterSpec, making future introductions/additions of new products extremely easy to do.

“We’ve already contacted our sales force across the country, alerting them to forward information about LATICRETE involvement in the SpecAgent program to clientele from the A&D community.”

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