LATICRETE Gets All of SUPERCAP JV
BETHANY, Conn. — LATICRETE International Inc. acquired the remaining interest in the LATICRETE SUPERCAP LLC joint venture in August, fully integrating the businesses under one umbrella and investing additional resources to accelerate growth momentum.
LATICRETE will integrate all functions of LATICRETE SUPERCAP throughout the second half of 2018 with no disruption or changes to the products or customers’ transactions.
“The LATICRETE SUPERCAP joint venture between LATICRETE and SUPERCAP was originally formed in 2012 to bring to a broader market revolutionary products and technology first introduced to the northeastern United States,” said Edward Metcalf, LATICRETE North America president/COO. “Since its formation, the company has experienced excellent growth, has expanded internationally and has built an outstanding reputation for quality, speed and innovation.”
The acquisition enables LATICRETE SUPERCAP to have a more-concentrated and -effective sales and marketing structure to spread the SUPERCAP message and promote other concrete-remediation products of the company across all of North America.
“As the construction industry continues to evolve and slowly transitions away from traditional and inefficient construction practices, we are well positioned to deliver value-added solutions that address the serious challenges of rising freight expense, declining labor availability and ever-tightening construction schedules,” added Metcalf.
LATICRETE® SUPERCAP® self-leveling underlayments are pumped into a building using a patented mobile blending unit, eliminating any dry material from entering the interior of the jobsite and the need for workers to haul and manually open hundreds of individual bags and pumping equipment.
Additionally, SUPERCAP offers self-leveling underlayment Ready-Mix Delivery Service, a turnkey service that saves significant costs associated with a company purchasing and operating its own pump truck.
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