Laser Products Expands Sales, Marketing

ROMEOVILLE, Ill. – Laser Products Industries (LPI) expands its sales and marketing teams to support new product introductions, record growth, and maintain best-in-class customer service.  

Dan Peter joins LPI as Marketing Manager and will have a wide range of marketing responsibilities including new product commercialization; trade-show and events management; creative content and copy management; and other strategic contributions.

“Laser Products is thrilled to welcome someone with Dan’s experience in launching new products to our team,” says Kevin Yeh, LPI director of marketing. “Dan’s marketing and brand management expertise will immediately contribute to the entire organization.”

Peter comes most recently from Marley Engineered Products LLC and Hoist Liftruck Mfg. Inc., where he held various marketing, branding and communications roles. He will be located out of LPI’s headquarters in Romeoville and will report to Yeh. Peter is a graduate of Northern Illinois University where he majored in Journalism and Communications.

Gary Franco joins LPI as sales manager, inheriting the newly created Northeast Coastal territory, responsible for the city of New York and the states of Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, Delaware and New Jersey. Franco is bilingual in English and Spanish, and brings more than 18 years of sales and industry experience in cabinetry and stone. Franco comes most recently from MasterBrand Cabinets and Marble of the World as territory sales manager, and will work out of the New York metro area.

Jamie White joins LPI and inherits the northwest territory as sales manager, responsible for northern California and the states of Washington, Oregon, Idaho, Montana, Wyoming and Alaska, as the provinces of British Columbia, Alberta, and Saskatchewan. White brings more than 14 years of sales experience in various industries, including electronics and telecom. He will operate out of the Seattle area.

Both White and Franco will report to LPI President Rich Katzmann.

“Adding two seasoned salesmen in Gary and Jamie will pay immediate dividends for both Laser Products and our customers.” Katzmann said. “As we launch several new products later this year, Gary and Jamie will help ensure that we continue to maintain the highest level of customer service.”

Brandon Ossinger, who previously held the northeast territory, will transition to the southwest territory based out of Phoenix.   Jeff Larson, who previously managed the southwest territory, will transition to an executive role with LPI’s sister company, PMT (Precision Measuring and Training) in Denver.

Founded in 1994, Laser Products manufactures laser measuring equipment for the countertop, cabinet, and construction industries. They have sold over 5,000 lasers in 35 countries to more than 3,000 companies and are used by both the world’s leading automated fabricators as well as smaller, manual shops. Laser Products was recognized as a 2017 Inc. 5000 “Fastest Growing Private Companies in America” and the #3 fastest growing private manufacturer in Illinois.

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