Laminam Debuts New Logo
FIORANO MODENESE, Italy — Laminam is undergoing a major renovation – in their image and branding.
The porcelain-slab company’s logo, corporate identity and communication plan have changed, but not its goal of drawing on past successes and leading the way towards new achievements and new firsts.
The company’s evolution, presented on June 16, is a new visual identity and a new communication plan which enhances the brand’s positioning, pioneering outlook and aesthetic refinement of its collections.
The aim is to convey value to its customers and continue pursuing the ambitious results that have been Laminam’s key feature since its foundation and made it an ever-expanding industrial concern.
Alberto Selmi, Laminam CEO“Our goal is to support architects, designers and those wishing to give shape to their spaces,” said Laminam CEO Alberto Selmi. “We place ourselves at the service of their vision and boost their expressive potential through high-performance, high-sustainability surfaces of exceptional beauty.”
The new logo consists of a monogram and tagline which expresses a clear and distinctive concept: Superior Natural Surfaces.
“The creative process has been guided by a profound reflection on our origins, values and future,” Selmi noted. “The result is a different approach to communication, which enhances the beauty of our surfaces, their design, and qualities that make them superior.
“Endowing our communication with a monogram, which is similar to the fashion rather than the ceramic world, highlights our focus on our products’ style component and the need to mark them with a symbol that represents our vocation to continue pioneering the world of surfaces.”
Laminam’s new corporate identity is just the first in a series of important innovations to be introduced in the coming months. This includes the presentation of the company’s new ranges via digital channels – an unprecedented and important expressive medium for Laminam.
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