KBIS: Experience the “Lounge Brazil”
VITORIA, Brazil – The Brazilian natural stone industry has announced its plans to strengthen the presence of Brazilian natural stone in the U.S. kitchen and bath sector with its attendance at the Kitchen & Bath Industry Show (KBIS) February 17-19 in Orlando, Fla.
For the third year in a row, the It’s Natural – Brazilian Natural Stone initiative will aim to connect with architects and designers as part of the project developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
Consistently present in the U.S. market, Brazil is currently the leading supplier of natural stone to the United States, with 21.7% of the market share. Brazilian stones are noted for their durability, unique aesthetics and diversity of colors and patterns.
Centrorochas officials note that their country complements the U.S. domestic industry, rather than competing with it. Domestic production is mainly geared toward flooring, facades and public projects, while Brazil supplies products used widely in kitchen and bathroom countertops and high-end wall coverings.
“These materials are transformed, finished and installed within the United States itself, strengthening the local supply chain and providing the USA with jobs, income and value-added,” says Fabio Cruz, Centrorochas vice president.
The Brazilian initiative is embodied in Lounge Brazil, conceived as a space for professional development and relationships. It’s becoming a must-visit spot for architects and designers seeking updates, knowledge and new references in the world of kitchen and bathrooms.
During the event, the space will also host workshops and technical talks that will be led by industry experts and provide CEU credits.
The Lounge will officially open at 1:30 p.m. on Feb. 17 and will be followed by presentations on “Brazilian Natural Stone – Inspirational Versatility,” and “Textures of the Earth: Brazil’s Geodiversity as a Designer Map.”
On Feb. 18, programs include a repeat of “Brazilian Natural Stone,” followed by “The Ultimate Specification Playbook – What to Expect from the Use of Natural Stone in Kitchens, Bathrooms and Outdoor Areas.” The day will conclude with “Discover the Power of Quartzite.”
For more information, go to www.braziliannaturalstone.com.