ISFA Appoints Marketing Chief
INGOMAR, Pa. – The International Surface Fabricators Association – ISFA – appoints Lorenzo Marquez as Chief of Brand. Marquez is the founder of Marqet Group.
In his new role, Marquez will oversee the association’s marketing strategy, brand direction and growth initiatives, with a focus on strengthening the overall value ISFA delivers to its members.
He will also develop programs that support the entire countertop and surface fabrication supply chain, including fabricators, suppliers, manufacturers and industry partners.
His work will center on refining ISFA’s value position, increasing member engagement, supporting professional standards and licensing efforts and expanding national and international membership and engagement.
“My focus will be on strengthening member value, expanding engagement and supporting programs that contribute to the long-term growth of the surface fabrication community,” Marquez says.
Marquez brings more than 20 years of leadership experience in the countertop and surface and building materials sector. He previously served as vice president of marketing for Cosentino North America and is a two-time chairman of the board of the National Kitchen and Bath Association (NKBA) where he played a pivotal role in the organization’s growth and expanding industry influence.
He also contributed significantly to the development and expansion of the Rockheads Group, strengthening its presence within the fabrication community.
As founder of the Marqet Group, Marquez leads a strategic advisory firm that works with dozens of fabricators nationwide to sharpen their market positioning and drive sustainable business growth within the surface industry.
He will continue to lead the Marqet Group while serving ISFA.
“Lorenzo brings executive marketing experience, governance, insight and deep industry knowledge that will support our growth and strengthen the value we provide across the supply chain,” says Laurie Weber, ISFA’s CEO.