ICG Appoints Yeh as Vice President of Sales
CHICAGO – Kevin Yeh joins The Ignite Consulting Group (ICG) to lead its proprietary Hot Sauce countertop-selling-software efforts.
Kevin YehYeh connects with ICG after spending three years at LPI (Laser Products Industries). where he served as director of sales and marketing. Additionally, Kevin has spent the bulk of his career in the building products industry working with brands including James Hardie, RIDGID, IRWIN, and LiftMaster.
“We’re excited to have someone of Kevin’s caliber and existing countertop industry experience join our team.” said Gran, ICG co-founder/owner. “Having spent the past three years with Kevin at industry and partner events, we were thrilled to bring Kevin on to lead our sales initiatives and believe he will bring immediate awareness and impact to our team.
“Kevin will be focused on growing our base of users with Hot Sauce and demonstrating how the software can immediately deliver profits straight to the bottom line for fabricators. He understands that incremental sales to an existing customer, is the fastest way to grow a company’s profit and he is passionate about sharing that story.”
“I’m excited to join Geoffrey Gran and the rest of the ICG team in getting the Hot Sauce countertop-selling software into the hands of countertop fabricators everywhere.” said Yeh. “I was fortunate to sit in on a few Hot Sauce calls before taking the role and was amazed to hear the incremental profits users were able to generate for their businesses, many well into the 6-digits! In addition, I love that Hot Sauce gets everyone in the selling chain involved including templators and office staff.
“I have known Geoffrey and Bill for several years now and look forward to partnering with them to service and grow the countertop industry, utilizing the Hot Sauce countertop selling software.”
The Hot Sauce ™ countertop-selling software was developed as an easy solution to maximize profits with every sale, via selling upgrades. Hot Sauce is already being used by hundreds of users across the country, having generated over $4 million in incremental sales and has one of the fastest ROI and payback periods in the industry.
Ignite Consulting Group (ICG) was founded to assist fabricators with the business aspects of owning a countertop fabrication company. While many fabricators are great technicians and can produce a terrific countertop, many owners lack the business acumen/knowledge that can help them take their company to the next level of growth and profitability.
From developing workflow models, to sales and marketing processes, to building a positive company culture, ICG supports the business owners in realizing their full potential and maximizing profits.
