Florim Opens L.A. Flagship Store
LOS ANGELES – Italian-based porcelain manufacturer Florim strengthened its presence in North America recently with the opening of a new flagship store here.
Following on the success of a pop-up store here in 2023, the ceramic group now operates a permanent location in the Design District of West Hollywood. The building at 450 N. Robertson Blvd., is already home to top home-design brands.
The Florim showroom covers more than 6,400 ft2 on three levels. The space also includes two loggias and a rooftop terrace.
The first and second floors showcase a variety of settings that highlight the wide-ranging applications of Florim’s large-format porcelain slabs. Available in thicknesses from 3mm to 20mm, these surfaces are suitable for flooring, wall coverings, integrated furnishings and facades.
The third level includes a fully equipped kitchen, a conference room, and a lounge area, all opening onto a terrace that includes an outdoor bar.
The goal is to provide design professionals with a comprehensive, versatile and high-performance toolkit, while the third floor is a hub for interaction and experimentation designed to host events, talks, product launches and training sessions.
By utilizing the products of its partnership with premium Italian brands, including Molteni & C, Artemide, Fantini and Turri, the space also celebrates the products of Made in Italy.