Exports Key for Brazilian Stone Fair

VITÓRIA, Brazil – The “It’s Natural – Brazilian Natural Stone” exhibit will serve as a meeting place at this year’s Cachoeiro Stone Fair, scheduled for later this month in the Brazilian state of Espirito Santo.

The export incentive program, developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Agency (ApexBrazil) will be the setting for the business meetings that will connect companies in the segment with international buyers.

Scheduled to attend are at least 15 companies supported by “It’s Natural – Brazilian Natural Stone,” and five international buyers from the United States, Mexico, the United Kingdom and India as members of the Buyer Project. The meetings will allow the companies to present their products, facilitate negotiations and boost the chances of signing new contracts.

Last year, a similar program supported the attendance of nine buyers at the Cachoeiro Stone Fair and generated approximately $15 million in business.

Also attending will be four international opinion leaders from the United States, Turkey ad Lebanon, including Stone Update Publisher and Editor Emerson Schwartzkopf, who will join buyers in an immersive experience in the stone sector.

They will all take part in an extensive schedule that includes visits to quarries to see the process of extracting materials firsthand, as well as trips to industries where they will be able to see the manufacturing process, the technology used and the developments in the sector in terms of sustainability.

They will also visit showrooms to experience the application of natural materials, as well as the stone event in Cachoeiro de Itapemirim, the largest business showcase for the stone industry in Brazil.

 “The Interactions between our guests and the companies in the sector will directly contribute to the visibility of the industry cluster in the world press,” says Karia Porto Firme, communications advisor for Centrocochas/“It’s Natural.”

“It’s Natural – Brazilian Natural Stone” currently supports 208 companies and aims to stimulate and increase exports of Brazilian ornamental stone through a set of strategic internationalization activities. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia and Europe.