Coverings 2014 Cites Best Booths
LAS VEGAS — Four exhibitors received Coverings’ annual Best Booth Awards during the tile-and-stone trade event earlier this month.
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Florim took the Overall Best in Show award with its interpretation, designed by Paolo Porta of an Italian outdoor villa. Designed to reflect Florim’s headquarters, the structure was designed using recycled materials and low-VOC paints, to reflect the company’s commitment to providing sustainable materials.
Showcasing its four brands throughout, the villa guided visitors along a grassy path; inside, the brands intersected with a showcase of bathroom and living room vignettes. The Florim booth also showcased its U.S.-manufactured products, highlighting its new line of colorful, distressed wood-look planks called Charleston in a living room vignette.
First-time exhibitor Torrecid earned a Best Booth ribbon for its social-club design representing indoor and outdoor spaces. From wood-planked flooring to cement-inspired ventilated facades, the outdoor walkway conveyed the strength and flexibility of the brand’s ceramic lines.
Moving into the bathroom vignette, Torrecid revealed its first translucent porcelain offering and a number of products mimicking the look of marble, industrial materials and intricately decorated tiles.
Ukraine’s Atem, another Coverings newcomer, earned a Best Booth ribbon with its new line of porcelain and ceramic tile inspired by the culture and vitality of Spain. The open, plaza-like setting included Atem’s new Spain collection, a series of black and white digital images with red accents featuring wine, food, fashion, culture, iconic locations and children, overlaid on tile and finished with a textured glaze.
Colorker, a Spanish manufacturer and longtime Coverings exhibitor, redesigned its booth to reflect the company’s new “Imagine Tile” marketing campaign with an angular, architectural approach that featured its popular line of high-end, polished, marbleized Invictus tile in the reception area. Dividing the booth’s interior were five new product lines available in the U.S. market including wood and stone-inspired flooring and wall tiles in a relaxed and comfortable setting.
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