Cosentino Revamps NYC Center
NEW YORK – Cosentino reopens its Manhattan City Center here after a major renovation for what it calls a “next-gen showroom experience.”
The surfacing company’s 4,000 ft² facility – first opened in 2015 as the initial North America “City Center” — has been completely reimagined, transforming how the manufacturer inspires and serves both New York City’s global design community and homeowners alike.
“When we first established our showroom footprint in New York City seven years ago, it was a pivotal milestone for the company,” says Eduardo Cosentino, CEO of Cosentino North America and executive vice president of Global Sales. “While this revamped space starts an even more exciting chapter, it reflects what will always be inherent to Cosentino’s DNA: Our tireless commitment to evolve and innovate so that we may better serve our customers.”
The revamping of the City Center, located in Midtown Manhattan’s A&D Building, involved a more-holistic and highly immersive “phygital” approach to inspire and guide the design process. The showroom’s anchor, the Atelier, is a design workshop that gives guests access to Cosentino’s full product offering and an expansive selection of globally and locally sourced textiles, tile, cabinetry samples and design fixtures.
The collection is carefully curated in collaboration with the City Center staff who serve as design consultants. Mood boards offer guests tactile and sensory experience.
The Manhattan City Center also includes an augmented reality digital experience for guests tocreate kitchen or bath spaces using Cosentino materials and other products of their choosing. Another digital area allows clients to create façade mock-ups, while the to-scale full-slab digital display provides visitors high-definition views of veining, color and detail.
As with other Cosentino facilities, the City Center also features a full, functioning kitchen where small dinners and networking cocktails can be hosted, as well as coworking-inspired networking corners where designers can work, host clients, and other activities.
“Bringing our new City Center Concept to the A&D Building – an industry cornerstone beloved by both New York’s architects, designers, as well as design enthusiasts is an incredibly proud moment,” Cosentino says. “While the past two years have been a catalyst for so many advancements in the digital space, there are certain elements of our industry that will always demand in-person connection and the ability to touch and feel.
“We’re confident the City Center’s blend of high-test technology and highly tactile elements offers the very best of both, and we’re eager to further elevate how we connect and serve those in Manhattan and beyond.”
On the heels of back-to-back successful 2021 launches in Chicago and Atlanta, Cosentino plans to expand the new City Center concept to the Washington metro area this fall, and globally with new locations in Tokyo, Singapore, Stockholm, Paris and Mallorca, Spain.
The Manhattan Cosentino City Center is located at 150 E 58th St. and will be open to consumers and design professionals M-F 9 a.m.-5 p.m.
