Cosentino Group Video Takes Cannes Honors
Silestone — ‘Above Everything Else’ from Alex Roman on Vimeo.
The Cosentino Group’s promotional video of “Silestone®, Above Everything Else” received a Golden Lion Award at the Cannes International Festival of Creativity last month.
The creator of the advertisement, Spanish digital animator Alex Román, accepted the award, which was honored in the Film Craft category, during a ceremony in Cannes, France.
The minute-long video offers surrealism and animation to provide a vision of the world of the kitchen and Silestone® quartz surfaces. worktops, through the impeccable use of animation and surrealism. The creator of the advertisement, Spanish digital animator Alex Román, accepted the award, which was honored in the Film Craft category, during a ceremony in Cannes, France.
“We are very happy to have been awarded such a recognition,” said Damian Granados, Cosentino Group head of image and branding. “This award not only means that the Silestone brand has consolidated its strength on a worldwide level, but also shows that Silestone is at the forefront of creativity and innovation in advertising. Alex Román has shown a talent that is out of this world.”
The Cannes Lion International Festival of Creativity Awards celebrate advertising worldwide with more than 24,000 participants. More than 8,000 delegates from 90 different countries annually attend this event.
