Cosentino Creates Digital Business Unit
CANTORIA, Spain – Cosentino Group creates a new Digital Business Unit (DBU) as part of its effort to evolve the surfacing company’s business model.
The DBU will lead all of the company’s digital-business initiatives worldwide, encompassing work previously split between the strategy, marketing and systems teams. Responsibilities include the management of the company’s Salesforce functions and the CBU (Business Strategy Consultant) department, and implementation of new strategies such as the Call Centre for potential customers and prospects.
Paco Martinez Cosentino AlfonsoThe new business unit will be led by Paco Martínez-Cosentino Alfonso, who will become Global Head of Digital Business. He joined Cosentino in 2012 and held various roles before assuming the global management of the CBU unit in 2015.
During this period, he supervised the standardization of commercial processes and tools in the different business units, conducted commercial efficiency market analysis and, together with his team, contributed to the digital transformation of the commercial network.
He holds a degree in Business Administration and Management from Dublin Business School ,a Masters in People Management and Organizational Development from ESIC Business & Marketing School, and an Executive MBA from the University of Miami. In addition, he is currently completing a Masters in Internet Business (MIB) at ISDI Business School.
“It is a great pride and at the same time a great responsibility to take on this new role in the company,” he said. “During these years we have made great progress in digital innovation, equipping ourselves with the best tools and involving the best people to meet this challenge, but there is still a long way to go.
“We must continue to optimize both internal processes and innovative platforms and services in key areas such as strategy, commercial and data intelligence.”
Get the news of the industry with Slab & Sheet, the e-newsletter from Stone Update. Sign up for free delivery here.
For the latest industry info, check Stone Update on Twitter and Facebook.
Experience the totally new Stone Update Magazine online.
Listen to our new podcast of Radio Stone Update.
