Cloud Xiamen Stone Fair: 193K in First Week
XIAMEN, China – The latest online trade show for the hard-surfaces industry made a big impression in its first week – as in nearly 200,000 viewers.
The Cloud Xiamen Stone Fair, launched on June 6, drew 193,666 page views in its first week of operation, according to the organizers of the annual Xiamen Stone Fair.
Professional buyers from 112 countries and regions attended the Cloud Fair during its first week, with visitors from India, Turkey and the United States as the top three in foreign log-ins. Other major non-Chinese visitor groups came from Italy, Portugal, Egypt, Brazil, Pakistan and Singapore.
With domestic visitors, provinces like Fujian, Guangdong and Jiangsu were top three in buyers visiting the platform.
Almost half — 46.56% — of trade visitors attended the Cloud Fair via a link from another website, while 36.17% found the platform through search engines.
On June 6, the first webinar regarding stone product design was streamed live over the Internet and drew 6,346 viewed. The chief curator, ZHU Xiaojie and the art consultant, WANG Xiangrong of Stone Infinite – Product Design Show shared their ideas with the audience.
During the year-round operation of Cloud Xiamen Stone Fair, more periodical webinars about hot topics will be held.
Cloud Xiamen Stone Fair It is a B2B-oriented online platform enabling product showcase, business negotiation and information exchange. It gathers over 2,000 exhibitors from 57 countries and regions in eightexhibition areas, providing global buyers with a vast range of products from natural stone and artificial stone to machinery and tools.
“It is a challenging attempt for Xiamen Stone Fair to be operated online and is also a first try of integrating the offline and online format,” noted Xiamen Jinhongxin Exhibition Co. Ltd., the event’s organizer, in a statement. “Cloud Xiamen Stone Fair will sure to be a complementary counterpart for the physical trade fair and better serve the industry.”
The analog event, China Xiamen International Stone Fair, is now set for Oct. 27-30 at the Xiamen International Conference & Exhibition Center. Event organizers originally scheduled the event for early March, but concerns over Covid-19 and international-travel restrictions led to a tentative move to June before setting the current October dates.
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