Cambria “On The Wall” at Home Depot
EDEN PRAIRIE, Minn. – Cambria is placing its surfaces in U.S. DIY big-box powerhouse Home Depot.
The U.S. quartz-surface producer is currently in the middle of a phased-in rollout in the chain’s 1,900+ stores.
The final phases, covering 900+ stores will be in January, said Tripp Parker, Cambria executive vice president of sales.
Cambria will offer a selection of 16 designs currently exclusive to Home Depot. Surfaces will be available as a wall display, along with Home Depot’s Stonemark private-label brand of natural stone and quartz surfaces.
“We have a dedicated place on the wall,” Parker said. “We’re front-and-center, in the middle, with our logo. We have our own venue on the wall.”
Parker said Cambria began working on the plan last year with the Atlanta-based DIY chain to come in as the premium branded product. Initial placements in a few hundred stores began in September and October, ramping up monthly to the final push next month.
“The rollout and all the logistics, with the boards and samples and all of that, has really gone off without a hitch,” Parker said. “I think that’s a testament to Home Depot as well as to our own infrastructure and production operations.”
The Home Depot products from Cambria are a new palette of designs that aren’t part of the company’s standard line.
“We had a bunch of designs we were wanting to bring out to the marketplace,” Parker said. “Home Depot selected some of the designs we hadn’t rolled out yet; their 16 designs will be available only through Home Depot stores for now.”
Initial product presentation will be with wall displays and samples, although countertop mock-up vignettes could be added.
“We haven’t looked at what I consider built-ins, which would be the actual countertop displays,” Parker said. “Well have to look at what stores will perform before we would look at that.”
Fabrication and installations for customers will be done with a combination of Cambria’s in-house facilities, company affiliates, and firms already dealing with Home Depot.
“In some of the markets, we have our own fab shops, so we’ll fabricate there where it makes sense,” Parker said. “In other markets, we have our exclusive relationships with our Lexus partners.
“With all the others, Home Depot has their fabricators that they’ve been working with and manage. Out of their whole list, there are probably 10% where we didn’t already have a relationship. So, it was a nice fit.”
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