Caesarstone, Cosentino Expand U.S. Presence
CHARLOTTE, N.C. and CORAL GABLES, Fla. – Caesarstone and Cosentino both announced plans for new design/showroom units last month.
Caesarstone, which reported an almost $47 million operating loss in the second quarter of 2023, prepared to bounce back with a flagship design center in its U.S. headquarters city of Charlotte before the end of the year.
And Cosentino North America, after announcing plans for a new U.S. manufacturing plant in Florida, announced it will open three new City Centers in the metropolitan areas of Washington, Seattle and Boston.
Caesarstone’s design center, set to open later this month, will offer a full selection of Caesarstone quartz, porcelain, natural stone, and its new Mineral surfaces. Also featuring premium appliances from Viking and Invisacook, the center will serve as a place for consumers and design professionals to meet, plan and work while viewing various materials, finishes and edging.
Full slabs can be viewed either at the design center or in the company’s distribution warehouse.
Also on the schedule for later this year is a new state-of-the art Caesarstone distribution center in Fairfield, N.J., that will extend service to the Northeast and New York metro areas. As with the Charlotte facility, the new distribution center will feature quartz, porcelain, natural stone, and the new mineral surfaces.
It joins the company’s existing distribution hub in Audubon, Pa., in serving that market.
“With these advancements, customers can not only create breathtaking home design, but they can use our digital tools, design centers and slab viewing showrooms to envision, create and plan any project with ease,” said Ken Williams, president and CEO of Caesarstone the Americas.
Cosentino’s three new center, meanwhile, reflect a total investment of almost $5 miilion to provide a comprehensive experience to homeowners, designers, architects and others. Each location offers unique design characteristics for its community, including exposed brick in Boston, industrial color palettes in Seattle, and historic architectural elements in Washington.
Each space is approximately 3,000 ft² and will contain the tools to understand the brand and its core featuresVisitors will find access to an all-encompassing design workshop showcasing Cosentino’s product offerings, alongside a selection of globally and locally sourced textiles, tile, cabinetry samples, and plumbing fixtures.
The new Cosentino showrooms are also the first to have a bathroom display area showcasing the versatility of C-Bath, the company’s approach to reimaging the bathroom space through design and technology with elements such as large format wall and floor cladding, minimalist sinks, and shower trays.
