C100 X 20 = 415
RIVERA MAYA, Mexico — A record 415 attendees from 180 companies across North America joined Cosentino Group here on Jan. 22-25 for its 20th annual C100 Convention.
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The annual convention brings together the Spanish surfacing company’s main partners and customers from North America to learn how Cosentino will drive innovation in design, manufacturing technology and safety for the surfacing industry. Themed “At the Top with Cosentino” for 2018, each touch-point of the conference centered on Cosentino’s commitment to the attendees, strengthening a bond and partnership beyond a simple brand – client relationship.
Cosentino president Francisco Martínez-Cosentino personally extended the company’s thanks to the attendees for contributing to the tremendous growth of business in North America year after year. According to 2017 projections for 2017, the company definitively reached the status of a “billion-dollar company” in sales last year.
“While we’ve made many accomplishments and Cosentino is considered the world’s top company in the stone and quartz-surface industry, we are still looking to the future and innovating to build a solid base from which the whole sector can grow,” said Martínez-Cosentino. “The improvements to our production and distribution capacity—with new Cosentino Centers, Cities and Hubs, coupled with constant product innovation—is proof of this.
“Cosentino is continuing on with strength and leadership towards market niches like floors, façades and large projects to consolidate a shared, responsible and sustainable project.”
HGTV star Alison Victoria emceed the event alongside Cosentino North America Marketing Director Massimo Ballucchi. The event also drew CEOs from the industry’s most respected professional organizations, including the American Society of Interior Design, the Natural Stone Institute, the National Kitchen & Bath Association and the National Association of the Remodeling Industry (NARI).
Dekton brand ambassador, architect and designer Daniel Germani also attended to present his latest color collaborations with Cosentino that will launch later in the year.
Silestone® brand ambassador Cindy Crawford made a surprise appearance, taking to the stage with Victoria for an intimate conversation on the intersection of design and fashion, her alliance with Cosentino and the renovation of the fashion icon’s new home near Palm Springs, Calif.
In addition to workshops, panels and meetings, guests also had a chance to preview the latest from Cosentino, including the Silestone® Eternal Collection and its innovative N-Boost technology, the new Industrial Collection from ultra-compact surface Dekton®, and the introduction of Dekton in 3cm slabs.
This year’s Cosentino 100 is the first since the company relocated its North American headquarters to Miami last year – a strategic move that centralized Cosentino’s management and operations in the northern half of the western hemisphere, including North America, Central America and the Caribbean.
This global coordination extends over one of the most extensive commercial and distribution networks of any Spanish industrial-sector company on the continent, particularly in North America, which represents more than 53% of the group’s global sales and is home to 43 Cosentino Centers, four Cosentino City Center showrooms, two distribution hubs and 12 fabrication facilities. This region is a key market for the company, currently representing 55% of the group’s total sales.
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