Brazil’s Natural Stone Breaks Out at TISE
LAS VEGAS –It’s Natural – Brazilian Natural Stone, a unique presentation of the country’s products, will take place during The International Surface Event (TISE) here, beginning on Jan. 31.
Under the theme Brazilian Geodiversity, Brazilianness and Art, the exhibit of 40 materials from 12 different geological types at Booth 4759 is promoted by the Brazilian Center of Natural Stone Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The area, designed by Araciene Pessin, an expert in ornamental stones, leads to the national geodiversity and exhibits the products of 22 companies with different applications, textures, and various thicknesses, proving the versatility of uses. Created in two environments, the booth is intended to receive visitors and, at the same time, promote the appreciation of the Brazilian natural stones,with a charming atmosphere that reminds us of Brazil.
The highlight of the booth is the large waterjet-cut mosaic, which has a map of Brazil in backlit quartz crystal in the center and, around it, a great diversity of stones from all five regions of Brazil, arranged in drawings that refer to the Brazilian rivers. The materials include granite, marble, quartzite, shale, pegmatite, amphibolite, serpentinite, dolomitic marble, breach, basalt, gneiss, and conglomerate.
“The great challenge of this project was to select 40 ornamental stones, from 12 different geological types, converging to a harmonic composition and highlighting the natural artistic aspects of these materials, in consonance with the exaltation of Brazilianness,” Pessin explained.
Pieces of furniture developed by Pessin, hollowed out cobogós and mosaics produced in waterjet all help show the significant advances of the Brazilian industry and the strength of the sector that, in 2022, exported approximately $ 1.28 billion.
“This will be our first direct participation at Stonexpo and we are very optimistic, because this fair provides a connection between manufacturers and great North American architects, designers and builders,” said Tales Machado, Centrorochas president. “Brazil is a country with a unique variety of ornamental stones and with companies capable of placing their products in the best works and monuments in the world.
“We, through It’s Natural, and in partnership with Apexbrasil, are increasingly seeking to open the range of opportunities in order to encourage the internationalization of the segment.”
In addition to the exhibit, Get to Know the Power of Brazilian Natural Stones at noon on Feb. 1 at TISE’s Natural Stone Theater (booth 5023) will present the country’s potential, as presented by Centrorochas Vice President Fabio Cruz and international stone specifier Paulo Giafarov
The presentation will highlight the unique geological diversity of Brazil and all the potential of the national sector that, thanks to the technological capacity of production, sees its stones go through modern and environmentally sustainable processes.
“More than 95% of all water used in the production process is fully reused, in addition, the production waste is destined for licensed or reused deposits,” says Cruz.
It’s Natural – Brazilian Natural Stone is an export incentive program developed by Centrorochas in partnership with ApexBrasil. The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
Centrorochas acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies. ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy with diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad.
Companies donating materials to the TISE exhibit are Angramar; Basalto São Cristóvão; Bramagran; Brasigran; Cajugram; Gramazini; Gramobras; Guimar; Imil; Internacionale Granite; Magban; Marcel; Margramar; Mineração Lougon; Mineração Novo Brasil; Mineração São Sebastião; Multigran; Qualitá; Santo Antônio; Stone Piso; and Super Clássico e Tecton.
