Brazil Natural Stone a Hit at Milan Design Week
MILAN, Italy – Brazilian natural stone caught the attention of attendees at this city’s heralded design week last month.
At the garden of the Università degli Studi di Milano, FuoriSalone — a design intervention made entirely with Brazilian natural stone – offered a special attraction during the Interni Design Re-Evolution exhibition from April 17-26.
Created by the Brazilian architect /designer Vivian Coser, the Stone Pavilion caught the attention of the show’s visitors by displaying natural materials in slabs and design pieces from April 17th to 26th.
The exhibition was organized by It’s Natural – Brazilian Natural Stone, a project to encourage exports of Brazilian ornamental stones, promoted by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
During the ten days of the event, visitors had the opportunity to immerse themselves in the space designed under the essence of biophilia, bringing the environment to urban spaces to promote well-being, emotional comfort, and a sense of relaxation.
Structured with quartzite, semi-precious stone and dolomitic marble, the exhibit was composed of materials from six Brazilian companies: Cajugram, Dapaz, Decolores, Gramazini, Granistone, and Pedra do Frade.
“It was an excellent opportunity to promote the Brazilian ornamental stones,” said Giovanni Francischetto, general manager of Centrorochas. “The sector has managed to position itself in an attractive way and exalt its sustainable side.”
More than 95% of all water used in the production process is totally reused; moreover, the production residues are used or destined to licensed deposits. The stones also have a lower CO2 emission rate in production, compared to other coating options used in architectural projects.
The It’s Natural – Brazilian Natural Stone is an export-incentive program developed Centrorochas in partnership with ApexBrasil. The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
