Brazil Natural Stone Exports 2024: $1.2 billion
VITÓRIA, Brazil — Brazilian natural stone exports showed a hefty 12.7% increase in 2024, compared to 2023. Total revenue for the year was $1.263 billion.
The figures were reported by the Brazilian Natural Stone Association (Centrorochas). In December, the sector sold $125.3 million U.S., a 64.1% increase from December 2023, and the highest December sales in the country’s history.
The performance reflects internationalization efforts carried out by It’s Natural – Brazilian Natural Stone, a program promoting Brazilian stones abroad, executed by Centrorochas in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
As impressive as the 2024 figures are, they are still surpassed by 2021 and 2022 revenues, which reflect strong demand due to COVID. In 2021, the Brazilian stone sector sold $1.34 billion in natural stone materials.
“Market behavior in 2021 was the result of the initial strategic partnership between Centrorochas and ApexBrasil, combined with strong demand generated by the COVID-19 pandemic in 2020,” said Tales Machado, Centrorochas president. “In 2024, even amid a global logistical crisis, we continued our recovery efforts, investing in infrastructure improvements and strengthening the image of Brazilian stones abroad.”
Brazil strengthened its presence in international markets during the year with participation at trade events including KBIS and Coverings in the United States, the Xiamen Stone Fair in China, and Marmomac in Italy, as well as the Vitoria and Cachoeiro Stone Fair in its home country.
Centroroches expects to see even more success in 2025 when Marmomac Brazil opens Feb. 18 in Sao Paulo.
In addition to expansion efforts, the natural stone industry has been intensifying its responsible environmental practices, evidenced by projects such as FiBRO (Fine Residue from Ornamental Stone Processing), which converts processing byproducts into materials for paving, red ceramics, and concrete, promoting circular economy.
Also, the EPD (Environmental Product Declarations) Project, which aims to measure and certify the environmental footprint of natural stones throughout their life cycle, increasing transparency and credibility for companies in the sector.
“We will keep focusing on innovation and sustainability to maintain this growth momentum,” Machado added.
The United States remains the primary destination for Brazilian natural stone, representing $711.1 million U.S. in sales in 2024, followed by China ($218.5 million) and Italy ($82.8 million).