Brazil Goes to Coverings

ORLANDO, Fla. – When Coverings 2025 opens its doors at the Orange County Convention Center April 29, 57 companies will be present in the Brazilian Pavilion, reaffirming the country’s position as a leading supplier of natural stone to the United States.

The Brazilian Pavilion will feature companies from six different states in the north side of Hall A.

Presented by the It’s Natural – Brazilian Nature Stone project, which was developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade ad Investment Promotion Agency (ApexBrasil), the pavilion reflects the elegance of Brazilian materials.

This year’s pavilion will feature hanging gardens on the central frontage to add freshness to the ambiance. The space itself will highlight the colors, textures and shapes of natural stone. The space was designed by architect Romulo Pegoretti, with technical support from Nos Engenharia.

Last year, Brazil exported $1.26 billion in natural stone to 125 different countries, registering an increase of 12.7%. The main importing market for Brazilian stone is the United States, which accounted for 56.3% of exports, an increase of almost 17% from 2023.

Centrorochas President Tales Machado says those numbers underline the strategic importance of the business relationship between the two countries.

Representatives of the 57 companies exhibiting in the pavilion and Brazilian and foreign authorities will conduct an opening ceremony at noon at the Brazilian Pavilion on April 29.

“The building of this collective space allows us to present, in a strategic and organized way, Brazil’s potential and a reliable and competitive supplier of natural stones to the U.S. market,” says Thiago Fukuda, the manager of It’s Natural – Brazilian Natural Stone.

It’s Natural – Brazilian Natural Stone currently supports 226 companies and aims to encourage and increase exports of Brazilian natural stone. Coverings 2025 runs from April 29-May 2.