Brazil Gets the Business at Coverings 2023
VITÓRIA, Brazil – Brazilian companies exhibiting at Coverings 2023 in Orlando, Fla., this April generated more than $25.6 million in business, according to the industry export association Centrorochas.
Installed in a total area of more than 17,000 ft², the event’s Brazilian Pavilion brought together 71 companies of all sizes from the natural-stone segment.
The event was organized by It’s Natural – Brazilian Natural Stone, a program to support the exports of natural stones maintained by Centrorochas in partnership with the Brazilian Trade and Investment promotion Agency (ApexBrasil).
An after-show survey of vendors at the pavilion by Centrorochas found almost one in five registered results beyond expectations.
“The United States are the main importers of ornamental stones in the world and have Brazil as their primary commercial partner,” said Tales Machado, Centrorochas president. “Besides the $25.6 million dollars in direct business, the entrepreneurs pointed out an expectation of almost $127 million dollars in commercial transactions over the next 12 months.”
The green-yellow pavilion at the fair attracted qualified visitors from several nationalities. More than 5,000 contacts were made by Brazilian companies during the event, including attendees from the United States and also from Canada, Mexico, Costa Rica and the Caribbean.
Rogério Ribeiro, manager of the It’s Natural program, attributes the great demand for Brazilian products to the fact that the country offers more than 1,200 varieties of natural stone.
“We are the world’s fourth largest producer and fifth largest exporter,” he said. “Besides the unique diversity, Brazil has a large industrial park to supply blocks, finished and semi-finished products, works of art, design, architecture, among other forms.”
The Brazilian stone sector also has the lowest CO2 emission rate in production when compared to other coating options used in architecture projects and counts on the reuse of more than 95% of all the water used in the production process.
Companies participating in the Brazilian Pavilion at Coverings 2023: Altivo Pedras, Amagran, Andrade Stones, Bramagran, Brasigran, Brothers in Granite, Brumagran, Cajugram, Calvi Granites, Capital Granite, Costa Granites, CS3 Surfaces, Dalvi Stone, Decolores, Della Pietra, Elite Stones, Ferraz Brazil, Fortuna Granites, Gramazini, Gramil, Grandall Granites, Granex do Brasil, Granibras, Granipex, Granistone, Graniti Export, Granitos Collodetti, Granos Granitos, Imarf, Imetame Natural Stones, Laka Granitos, Levantina Brazil, Luchoa Corp, Magban, Magnitos, Mameri Rochas, Maqstone, Marbrasa, Margramar, MG2 Granitos, Micapel, Michelangelo Marble, Milanezi Granitos, Milgran Granitos, Mineração Borchardt, Mineral Stone, Monte Negro Granitos, Multistone, Naturale Granitos, Nova Aurora, Nova Stone, Pazigram, Pedra do Frade Export, Pemagran, Pettrus, Poliex Marble, PR Paraná Group, Qualitá Group, Quartzblue, Riva Stone, Sabagram, Santo Antonio, Stone Palace Surfaces, Super Clássico, Testi do Brasil, Thor Granitos, Toledo Mineração, UNQ Stone, Vitoria Stone Group, Willcomex, and Yellow Stone.
The It’s Natural – Brazilian Natural Stone is an export incentive program to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
