Boyle New LATICRETE Marketing VP

BETHANY, Conn. – Sean Boyle, a longtime member of LATICRETE’s marketing team, is now vice president, marketing, North America.

Sean BoyleThe manufacturer of globally-proven construction solutions for the building industry, promoted Boyle to the newly created position.

He’ll oversee the continued development and diversification of the company’s integrated marketing communications, marketing information systems, product management and global branding, with a new focus on organizational strategic marketing for the North American Division.

Boyle joined LATICRETE in 2001 as a product manager, and most-recently served as senior director, marketing & product management, directing the development and commercialization of more than 40 new products.

As a member of the executive strategic-planning team at LATICRETE, Boyle co-led the identification and integration of multiple acquisitions and a joint venture including LATICRETE® SUPERCAP®, DRYTEK™, STONETECH®, L&M™ Construction Chemicals and SPARTACOTE™.

“Sean’s skills and diligence continue to benefit LATICRETE North America and LATICRETE International alike as we further expand geographically and in our product range,” said Edward Metcalf, president/COO of the company’s North American division. “Given Sean’s vast experience and work ethic, I am confident he will succeed in his new role.”

Boyle earned his master’s degree in marketing at the University of Hartford and a bachelor’s degree in business management from Central Connecticut State University.

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