Alliance: NKBA | KBIS & High Point Market
BETHLEHEM, Pa. – The National Kitchen & Bath Association (NKBA) has announced it is forming a strategic alliance with the High Point Market Authority (HPMA). The partnership is seen as a convergence of the kitchen and bath sector with the furnishings industry.
NKBA is the owner and producer of the Kitchen and Bath Industry Show (KBIS), while High Point is the sponsor and organizer of the High Point Market, the world’s largest home furnishings trade show, which is held every April and October in High Point, N.C.
“Our partnership with High Point Market Authority represents a powerful alignment between two organizations committed to inspiring, empowering and supporting the interior design community,” says Bill Darcy, global president and CEO of NKBA | KBIS.
He adds that kitchen and bath design trends have expanded their influence throughout the entire home. And the alliance with High Point Market Authority will allow it to share NKBA’s unique brand experiences and educational resources, as well as foster business-driving connections.
Tammy Covington, president and CEO of High Point Market Authority says the conversations that begin at her biannual show lay the groundwork for the years ahead.
“There have always been elements of kitchen and bath here in High Point, but this alliance with the NKBA will allow us to bring it forward, to highlight it and to serve the industry in new and exciting ways,” Covington says.
Kerrie Kelly, vice chair of the board for NKBA and CEO of Kerrie Kelly Studio, agrees, saying, “Designers today are shaping experiences across the entire home and that holistic view demands collaboration between all facets of the industry.”
The NKBA’s first presence at High Point Market was in 2018, when they offered members a day-and-a-half-long event blending market tours with conference-style education. The organization returned last October with “The Tent,” which played host to education programming led by kitchen and bath designers and manufacturers.
In partnership with HPMA, the two united in NKBA’s mission to deliver cutting-edge trend analysis, valuable educational resources and innovative product showcases. At HPMA’s Spring Market, NKBA hosted a panel discussing emerging trends in kitchen and bath designs.
Together they offer unique education programs, inspire innovation and deliver on the goal to ensure support for the design community throughout the whole home.
NKBA | KBIS is the not-for-profit trade association that owns the Kitchen & Bath Industry Show. Its mission is to inspire, lead and empower the kitchen and bath industry through community, professional certification and learning and events.
The High Point Market Authority is the official sponsor and organizer of the High Point Market in High Point, N.C. High Point Market is a driving force of the home-furnishings industry.
