King Tile Expands Into U.S. Market
RALEIGH, N.C. – King Tile and Construction Ltd. initiated its expansion into the U.S. market here this month with leadership and installation teams.
Toronto-based King Tile plans to open locations throughout the Southeast in 2024, along with other regional partners in key markets opening in conjunction during that same time.
Founded in 2015, King Tile notes that it’s one of the oldest firms in North America exclusively focused on the fabrication and installation of porcelain slabs in both residential and commercial applications.
For King Tile CEO Clint Watson – known to followers on social media and in the tile industry as the TileFreak – bringing his porcelain-slab business model to others is a dream years in the making.
“I believe all contractors should have access to proper business fundamentals,” Watson said. “Providing a resource to help small-business owners just like me properly run their business without having to give up the pride of ownership is why now was the right time to expand.”
Raleigh-based Nathan Parsons, with a background of stone countertop fabrication from both small- and large-scale operations, will be the managing partner of U.S. operations for King Tile. Having received his first porcelain slab training from Stonepeak in 2014, he has seen porcelain grow in popularity across the country.
Regarding the idea of how to start in the porcelain world, Parsons said that “Not every business owner has $2 million sitting in a bank to invest in massive operations. However, most business owners have a passion for this industry that cannot be contained. We want to use that passion and merge it with smart decisions, the right machinery, and expertly refined training to attract the best in the market.
“We present a business model that doesn’t extend your overhead to cap your ability to sell. You either partner with people who know the process, or you fail learning on your own. Having personally experienced the latter years ago, we hope you choose the former.”
Parsons added that “2024 is going to be the year of porcelain slabs. We have plans to have a heavy presence in Raleigh, Charlotte, and beyond. The interest level from business owners, installers, and customers has been remarkable.
“With Australia and California reacting to silicosis exposures, porcelain is presenting tremendous opportunities for business growth. This product is not going away. It is only getting better.”
To learn more about King Tile, contact Parsons at nathan@kingtile.us or email info@kingtile.ca. On social media you can follow @kingtileinc @tilefreak @porcelainpanelpro for more information.
