Diamant Boart Now Brands as Husqvarna

VERONA, Italy — One of the venerable line of products in stone production is getting a new name.

Diamant Boart, a trade name known for 85 years in the industry, will take on the name of its corporate owner Husqvarna. 

The brand change is being introduced to customers and the market at the opening of the Marmomac trade show here on Sept. 27.

Diamant Boart became part of Husqvarna Group’s Construction Divisionin 2002.

“We kept the two brands closely side by side in a multi-brand set-up for many years, but now the time has come,” says Pierre Andary, Senior Vice President, Diamond Tools at Husqvarna Construction. 

The Husqvarna brand will be implemented over the coming months but the Diamant Boart trademark will be kept and used for a selected range of products. 

Husqvarna Stone Diamond Tools business will continue to build on the strong heritage and proud tradition of Diamant Boart in the global stone industry, while leveraging on Husqvarna’s dynamic innovativeness and being part of one of the world’s leading producers of diamond tools.

“Many customers already know us as part of the Husqvarna Group, and everything will remain the same expect for the brand, Andary adds. “We are convinced this will bring benefits for our customers and the stone industry at large, as we can focus our efforts on one strong brand.”