MSI Opens Milwaukee-area Facility
PEWAUKEE, Wis. – MSI opened the doors to its new showroom and distribution center here on May 12.
The brand new 61,000 ft² space will serve residential and commercial markets in the Milwaukee area, as well as the entire state of Wisconsin.
The location has a complete offering of the company’s flooring, countertop, decorative mosaic, wall tile, and hardscape products. The showroom features products for a diverse customer base developed around lifestyles, trends, and budgets – complete with a state-of-the-art indoor slab area featuring natural stone and Q Premium Natural Quartz; and bestselling products like Everlife LVT and Arterra Porcelain Pavers.
“Builders, retailers, fabricators, contractors, and interior designers will have an immersive, customer-focused experience with the full line of MSI products,” said Neal Wallner, MSI branch leader. “Access to a fully stocked inventory means they can source and select the best surfaces for their projects – all under one roof.”
The slab viewing area includes more than 140 colors of granite, marble, and other natural stone slabs. A designated quartz gallery features 100+ colors in an array of sought-after finishes like matte, concrete, and polished.
Due to the breadth of MSI products, the space is built as a trade resource across various business channels: residential remodeling, new home construction, multifamily, and commercial. “Vignettes display bestselling products in a real-life setting so that visitors can see the latest innovations in everything from hardscaping to porcelain and ceramic tile to mosaic backsplash tile,” Wallner added.
“With our new showroom and distribution center, we have dramatically enhanced our ability to service our customers across Wisconsin,” said Raj Shah, MSI president. “With a dedicated team of local professionals, local inventory, and a state-of-the-art showroom, we believe we can offer the broadest selection of hard surfacing products, unparalleled customer service, and the strongest distribution capabilities across the region.”
The Pewaukee showroom, at N24 W23501 Watertown Rd., is open 8:30 a.m.-5:00 p.m. M-F and 9 a.m.-1 p.m. on Saturday for consumers and trade professionals are welcome.
