Marmomac Moving Ahead for 2022
VERONA, Italy — After the restart edition in 2021 which saw the natural-stone community come together after the pandemic slowdown, Marmomac is already hard at work organizing the 56th edition of the international stone show set for Sept. 27-30.
This year’s event, now in a Tuesday-Friday schedule slot, should grow significantly from last year. Italy finally ended its COVID-19 state of emergency on April 1, reopening travel to the stone industry worldwide.
2021’s edition found itself with only nominal participation of several major countries – notably, India and Brazil – due to entrance bans from Italy’s Ministry of Health.
This year, Asia restarts with registrations from India, South Korea and Japan, as well as excellent signals from Brazil and, closer to home, from Egypt and Europe. In particular, welcome returns include confirmations by exhibitors from Germany, a country that last September suffered the first lockdowns caused by accelerating infection rates.
Promotion efforts targeting visitors are also underway, with a program implemented by Veronafiere’s network of delegates and the ICE Trade Agency.
The online Marmomac Plus portal for the international natural stone community also remains strong for 2022, with more than 800 companies from 35 countries already renewing subscriptions. Digital attendees can consult the company profiles of the top players in the sector and discover new products and trends in the stone market.
Returning to the event attended in person, as always Marmomac will be backed up by experimental projects focusing on technologies and innovation. The exhibition layout will also be adapted to welcome and guide visitors along an exploratory path responding to the needs of architect and designers, as technicians and distributors.
Four cultural projects will welcome exhibitors and visitors to the Verona Exhibition Centre and, on the strength of success last year, many shows and exhibitions will be held again. Exhibition concepts will be developed, involving a number of important furniture brands, along lines taking in design, architecture, art and university experimentation.
Close collaboration continues with ADI (Industrial Design Association) whereby the Veneto and Trentino Alto Adige delegation will organize “Etica-Litica”: a challenge for companies to create prototypes from a single slab, including recycled materials, combining the creativity of industrial design with issues such as sustainability, mass production, ease of transport and placement.
Brand&Stone curated by DDM returns to investigate and promote the use of natural stone in collections by major international design brands.
The Marmomac meets Academies exhibition is dedicated to universities. Students will be called upon to analyze the relationship between natural stone materials and the rural and city landscapes, with a focus in 2022 on urban furnishing curated by Giuseppe Fallacara and Domenico Potenza.
And, Visionary Stone, curated by Raffaello Galiotto seeks to promotes the development of experimental works of art in natural stone processed thanks to computer numerical technology.
There is also new space for the trade press through a schedule of talks, as well as major international projects thanks to collaboration with Platform magazine, taking part with an exhibition and a delegation of designers.
