Yarbrough New North American Marketing Manager at Biesse

CHARLOTTE, N.C. –Gerri Yarbrough is the new North American marketing manager for Biesse.

Yarbrough will be responsible for leading all marketing initiatives in the United States and Canada for Biesse’s Wood Division, as well as Intermac Glass and Stone and Diamut tooling.

Gerri Yarbrough“Biesse strongly believes in North America as a key strategic region for our Group, and as such is investing more in marketing and communication,” said Federico Broccoli, president/ CEO of Biesse America and Biesse Canada. “We are pleased to welcome Gerri aboard as we continue our commitment to providing our customers with the very best support and service.”

Yarborough joins Biesse with more than a decade of marketing experience in the woodworking industry, including work at SCM Group USA and Delmac Machinery.

In addition to developing marketing strategies, coordinating public relations efforts and managing budgets, Yarbrough will be closely involved with organizing company events, including facility tours in the United States, Canada and Italy, and participation in major trade shows. She will also be responsible for organizing Biesse’s popular One2One seminars.

Parent company Biesse S.p.A. is based in Pesaro, Italy, and is publicly traded on the Borsa Italiana under the symbol BSS.

Get all the latest in the industry with The EDGE, the e-newsletter from Stone Update. Free subscriptions are available here.